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Prospecting 101

March 11, 2026 10:00 AM - 2:00 PM (MDT)

Description

Prospecting 101 - Course#21131141 - 4E (ONLINE)
Instructor: Kassi Anne Xamiz-Robinson
$50 - Members, $65 Non-Members

Course Description: Prospecting 101 is designed to help brokers build a sustainable system for finding and securing new clients. The course focuses on both active and passive prospecting techniques to generate leads and increase transactions.

Key Course Components & Learning Objectives:
- Defining Prospecting vs. Marketing: Understanding the difference between active lead generation and passive marketing, and setting appropriate boundaries.

- Common Prospecting Activities: Detailed instruction on effective methods, including open houses, direct mail, door-knocking, geographic farming, and community involvement.

- System Development & Time Management: Learning to create a sustainable, scheduled plan using time-blocking techniques.

- Technology & Compliance: Utilizing Customer Relationship Management (CRM) systems, tracking Key Performance Indicators (KPIs), and adhering to regulations regarding cold calls and digital advertising.

- Database Management: Strategies for building a pipeline of potential clients to ensure a steady, non-reliant income stream.

Time

Please plan to be at your computer a few minutes early to settle in so we can start promptly.

Location

IMPORTANT: This course is administered ONLINE.

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Contact Information

Las Cruces Association of REALTORS®
Name: Sergio Telles
Phone: (575) 524-0658
Email: sergio@lcrealtors.com
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